Tactics that move metrics, not generic listicles. Concrete examples, checklists, and the kind of detail you can apply to a campaign you ship next week — drawn from patterns we see across millions of clicks and scans on Qurly.
Branded domains, slugs, UTMs, link-rot prevention.
Design, scan rates, CTAs, scan-to-conversion attribution.
Templates by campaign goal and conversion fundamentals.
What click and scan data really tell you (and don't).
Most teams pick a landing page template based on what their tool supports. Pick it based on what the campaign is actually trying to do — here are 12 patterns and when to reach for each.
A QR code without a CTA is a wasted square inch. Here are the framing patterns that consistently lift scan rates, with examples by placement and a quick checklist before you go to print.
Total scan count is a vanity metric. The data you actually want to act on is downstream — and there are three specific gaps you should know about before reporting to your CMO.
Roughly 5% of links break within 12 months. If you have any QR codes on packaging or printed collateral, that's a slow-motion brand problem. Here's how to spot it and fix it.
Most "best practices" lists are generic checkboxes. Here are the ten that materially shift CTR — with examples and a checklist you can ship today.
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